Assuming haven’t spent the past 5 years under a rock, you can’t help but be aware of how much our social interaction and communications habits are changing. As a matter of fact, it’s getting to the point that hiding under a rock is less and less of an option. Most rocks these days are in 3G coverage areas and the few that aren’t will be shortly.
The Apocalypse Will Be Twittered
The best fiction overtakes the consumer’s reality by weaving itself into that reality and becoming a part of it. What makes this process “fun” is awareness and tolerance of unreality for brief periods, after which true reality returns. It’s sort of permission-based fantasy, a trip without the need for LSD. Without that permission to invade the mind, it’s at best a practical joke, at worst, a cruel hoax, and somewhere in the middle it’s viral marketing.
And it’s all fun and games until someone gets hurt.