A new social network would, at this point, need to be extremely special. The appearance of something Microsoft’s working on has been described as "strikingly similar to Facebook’s." But TownSquare does have a few unique points, and it’s going to get some spotlight time at an upcoming conference.
ACCM: Trying New Email Tactics
Routine sales techniques sometimes work; otherwise, they wouldn’t have become routine. Individuals have often learned how to block them out, however, which makes a little creativity very valuable.(Coverage of the ACCM conference continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
More Advertisers Trying Mobile Coupons
Around thirty percent of cell phone users are interested in receiving mobile coupons according to a new report by JupiterResearch, "Mobile Coupons: Identifying New Opportunities Beyond Early Trials."Over the next year, more advertisers are expected to explore the interest in using mobile coupons but anticipated growth will be in the single digits. To be successful such mobile tactics must focus on relevant offers, bring value and give the user control.
PR Trying to Head in the Area of Social Media?
In doing a little PR for Ignite, I typically use free, basic services like PR.com and PRLeap. For the most part, these are pretty decent for getting a traditional release “out there” easily and affordably. It has also led to Google News inclusion, which has led to boosted SEO of our site.
Yellow Pages Industry Trying To Adapt
2007 wasn’t at all easy, but 2008 could be the toughest year yet for the print Yellow Pages industry, according to a new report. Companies may try unusual things to save money, and at the same time, are expected to increase their efforts to succeed online.
Bebo – Trying to Help TV Get Social
As several sites are reporting — including PaidContent’s UK division and Mashable — Bebo has launched a social-media platform with a pile of traditional TV and media partners including the BBC. Bebo often gets forgotten when people are writing about social networking, because the majority of coverage focuses on Facebook and MySpace.
Trying to Cancel an AdWords Account
I recently discovered a test AdWords account setup by an ex-staffer and while there was never any activity, it didn’t make sense to keep the AdWords or User account live since it would never be used. A cancel request was sent to Google and this was the response:
Trying Semantic Search Yourself
Most of you know that my job focuses on IBM’s OmniFind enterprise search and text analytics products. And I’ve written before about semantic search—I’ve even written about what semantic search isn’t. I keep talking about it because semantic search is probably the easiest to understand application of text analytics.
Getting Links Without Trying
Linkbaiting is a hot topic right now. However, one of the funniest definitions of creating linkbait was to “forget linkbait, think about the user first, and develop content for them.” Sounds noble enough, yet I find it extremely humorous. Mainly because of the language involved.
Don’t Forget Who You’re Trying to Target
Whether you are creating an ad, direct mail copy, or writing a blog post, the fastest way to screw up your message is to forget who you’re trying to target.
The best strategy for creating a targeted message is to imagine your target prospect in the chair right across from you. What would you tell him/her? How would you speak to them?