Five Things More Important to Internet Buyers than What Youre SellingPart II
Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from first date to the engagement…
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Tag: trust
A Manager’s PR Paradigm
If you manage a department, division or subsidiary for a business, non-profit or association, your primary public relations model probably…
Simple steps to leading better
A good leader has a great impact on the success and failure of a business project. Leadership is all about…
3 Tips for Improving Your Communications
As a manager, you have so much to do and so little time to do it. You know communicating with…
Top 10 Qualities of Great Team Leaders
Great Team Leaders, Great Teachers and Inspiring Parents possess the following 10 Qualities. They guide, mentor and inspire their wards…
Definition of Security: Small Business Owner
Yes, that IS security when nobody can downsize you because you OWN that small business of yours! But preserving that…
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am…
Why Honesty Sells!
It's human nature to trust, to believe. Little children come into this world trusting and believing. It's when someone is…
Do You Have A Hard Time Trusting People?
Do you want to trust them? Do you know how to trust them? How can you trust that you know…
Keep it credible
One factor in keeping visitors on your site - and getting them to return, is undoubtedly the credibility factor. The…
