I’ve written in this space before about Web site searcher behavior, but I don’t think I’ve ever talked about how it feels to search. To do so, I think it helps for us to compare the way it feels to search for information to the way it feels to search for a physical destination. I believe that we human beings have many of the same neurons firing when we engage in those two tasks. So, how is searching like traveling? I think it’s all about feeling "in control."
A Look At The Online Travel Market
When it comes to making travel arrangements 37 percent of consumers choose to go online and use a suppliers Web site directly while 20 percent of consumers use online travel agency Web sites. Still 43 percent of consumers say “It depends” which option they will choose according to a survey by market research firm eVOC Insights and RelevantView.
Travelistic.com: The Rocketboom Of Travel
Are you worried about your videos getting lost in YouTube’s vast index? Are you looking for a site that caters to a specific niche, perhaps even focusing on the subject matter you shoot? Introducing Travelistic.com, a site that’s answered the call for those of you who shoot videos on vacation. The site’s tagline, Video for […]
Yahoo Search Marketing Offers Service for Travel Vendors
If you promote any kind of travel services online you’ll wan to pay attention. Yahoo Search Marketing (formerly Overture) has launched a new program called “Travel Submit”.
Google Travel Rumor On The Road
Google is still advertising for vertical market account executives and strategists in Chicago, but the travel position has triggered the “Google enters travel sector” talk.
Gay Community Embraces Online Travel
Gays and lesbians are more likely than heterosexuals to make travel arrangements online, according to a new poll by Harris Interactive. What’s more, the gay community is several times more likely to cite fair treatment in their top three most important considerations for choosing hotels.
ESPN, Orbitz Team On Sports Travel
The worldwide sports leader and the online travel site have a website in development that will literally make it easier to follow a favorite team around during the season.
MSN Travel Embarks Again
The newly relaunched travel portal from MSN will be available as a beta version as the portal tests out a similar look-and-feel to Windows Live and several new content providers.
Still No One-Stop Travel Search
Though travel bookings remain the largest component of e-commerce, generating over of third of the $145 billion US online market, no single travel search engine (TSE) has emerged as the best one-stop shop for finding the best rates on airfare, hotels, or car rentals, says Consumer Reports WebWatch. The bottom line is, says WebWatch, you’d better shop around.
Online Travel Industry Hits $104 Billion By 2010
JupiterResearch did some digging in the metrics for the online travel market in the U.S. and came up with some big numbers in the coming years. Their report entitled, “U.S. Travel Forecast, 2005 to 2010,” predicts $68 billion by the end of 2005 and $104 billion by 2010.