Attracting visitors on social media sites involves using the right bait — linkbait. Compelling content is best. Added benefit: it appeals to bloggers too. Do it right and they’ll link to you, enhancing the prominence of your brand and driving traffic to your site. This session explains linkbaiting and provides examples and ideas to help you craft your own bait.
Building Your Attention, Traffic, Trust, & Subscriber Base
Some Things Only Spread Because Who is Behind Them
I recently created an Internet marketing mind map and published it on my tools subdomain with a link to it from tools.seobook.com, but nobody mentioned it. A few days later I blogged about it on SeoBook.com and dozens of webmasters linked to it. Same publisher, same content, drastically different results…because one channel has attention while the other does not.
Presidential Candidate Thompson Draws Traffic
Newly declared Republican presidential candidate Fred Thompson had more visitors to his Web site than any of the other candidates according to Hitwise for the week ending September 8, 2007.
Soccer Site Scores Traffic With Beckham
The official U.S. Major League Soccer Web site, mlsnet.com had over one million unique visitors in July 2007 according to comScore.
Unified Communications Bring Network Traffic
Seventy-five percent of companies estimate that a quarter of their network traffic over the last three months consisted of unified communications-related applications (VoIP, unified messaging, instant messaging), according to a survey from Network General Corporation.
SES – Domaining & Address Bar-Driven Traffic Session
Plenty of people are searching for things by typing in words into their address bars, slapping on a .com and figuring they’ll get to a relevant site. More and more, domainers are ensuring they don’t draw a blank. Domainers purchase popular generic domain names and populate the sites with ads from the major search networks. Learn how the business is growing, how it can deliver relevant traffic to advertisers, as well as issues with typo domains and opt-out issues.
Google Opens Traffic Quality Center
Google’s debut of the Ad Traffic Quality Resource Center closely follows the arrival of a similar service from Yahoo.
Google Seeks Edge In Voice Traffic Talks
As part of Google’s ongoing efforts to broaden its network, the company has been actively seeking strategic negotiators for submarine networks, and for IP transit services.
Google Tweak Decimates Answers.com’s Traffic
A small tweak here . . . and a 28 percent plummet there. Yeah, that’s right – Google adjusted its algorithm, and according to Answers.com itself, traffic to the Answers “information portal” has dropped dramatically as a result.
Google Maps Adapts To Rush Hour Traffic
Online mapping services are great, but they still have various faults and quirks – an over-reliance on u-turns, a tendency to place buildings on the wrong side of the street, and so on. Now Google is trying to address one issue by making its drivetime estimates more accurate.