I was out of the country when Heelys hit the scene, so learning about them later, as a novelty shoe line that reminded me of the KangaRoos I wore when I was five, was more of a mental pop culture note than a personal world-changing one. Had I been ten when they became popular, they likely would have shared Reebok Pump status in my personal must-have shoe history. Then again, I also hadn’t noticed the rise of Uggs and Crocs, either; the thigh-high black boots traversing Japan’s rail system I found a dozen levels more interesting, but for entirely separate reasons.
Battelle: Google Ad Planner Underreporting Site Traffic
Google’s keenly anticipated Ad Planner should be delivering an accurate look at traffic going to websites, but as John Battelle learned, Google is a bit on the low side.
LaTimes.com Credits SEO As Traffic Winner
Tech-pundits have droned on for years that print is dead. It sure started to seem that way this year, with report after report of lost newspaper revenue and subscribers. Cooler heads all along have countered the impending doom theory with the idea that nothing worth anything dies—it only evolves. The LA Times puts itself up an example of the latter idea.
Comcast To Face FCC Ruling On Slowing Traffic
The Federal Communications Commission is set to announce this week that Comcast wrongly throttled the Internet traffic of some of its customers.
YouTube Helps Google Grab 80% Of Video Traffic
News just gets better and better for Google in terms of audience reach. While a search ad deal with Yahoo gives the company potentially 90 percent of the search market (and probably some antitrust headaches), YouTube and Google Video combined attracted 79.16 percent of US online video traffic in May, according to Hitwise.
Twitter To Go Down From WWDC Traffic?
Hopefully you rely on Marketing Pilgrim to find the best marketing news for you. If you’re monitoring news feeds yourself, you’ll know the enormous amount of buzz/noise surrounding today’s Apple Worldwide Developer’s Conference. Here are three things almost certain to happen at today…
Month-To-Month Facebook Traffic Falls By Ten Percent
Earlier this year, several research companies recorded a decrease in traffic to Facebook, and all sorts of people began to characterize the site as a passing fad. Then it turned out Facebook had experienced similar dips before, and the talk subsided. This time, Facebook might not be so lucky.
Traffic To Twitter Nearly Doubles In Two Months
Twitter’s been the subject of embarrassing outages, spam concerns, and serious questions about its general usefulness. None of this seems to matter much, though, as new data from Compete shows that the service is growing at an extremely impressive rate.
Not All Traffic Is Created Equal
For a long time there’s been a certain amount of obsession among webmasters about building traffic—any traffic—for websites. But really, especially if you’re location-based, the focus should be on building the right traffic.Of course, search takes center stage in that struggle, but more recently social media sites like Digg.com and BoingBoing have captured the imaginations of traffic-obsessed marketers. Here’s what many of them discover, though: traffic bursts from those sites do little for sales.
Google Book Search Gets Traffic Boost
Some of the features Google introduces do little more than collect dust, while others become extremely popular. The Books Viewability API appears to be part of this second set, as traffic to the UK version of Google Book Search has increased by a dramatic amount since its introduction.