You’ve heard it before. You need to get traffic to your site. Promote, promote, promote. Thats what you get from all the promoters and marketers on line. Is this really true? You want to market online. So you have built your site and submitted it to the search engines. You have placed classifieds and FFA’s. You are continually promoting, and this is good. You DO want to bring traffic to your site. But it needs to be targeted traffic. What does that mean? It simply means that all the traffic you bring to your site should be potential customers. But everyone is a potential customer, you say. Wrong. You want to pull new traffic from those people who are already interested in what you are selling. However, all this new traffic to your site isn’t worth anything unless they: