Tag: traffic

HOW TO AVOID TRAFFIC SCAMS

In a perfect world, I wouldn’t need to write this article. In fact, if people would just care about one another, I wouldn’t have to write this article.

Unfortunately, we don’t live in a particularly perfect or even caring world.

So, you have to be on your guard against all of the traffic scams that are out there — and there are a bunch. The best weapon you can have is information, and that’s what this article will do for you — give you the information so that the scammers can’t take advantage of you!

Case In Point: Designing A Site That Demands High Traffic

Marnie Pehrson may not be well known for driving traffic to Web

sites, but she should be! Her ability to get literally hundreds

of thousands of page views a month is simple astounding! (NOTE:

I said "page views," not "hits." BIG difference!) I had to ask

her to reveal her secrets so that we all could learn how to

create a Web site that simply demands high traffic.

Traffic Engineering: Finding the Right Route

Being multihomed means you have two (or more) routes to any destination connected to the Internet. In other words, you need a way to decide which route is better. When left to its own devices, a BGP router will try to send traffic over the route with the shortest AS path. Depending on the connectivity of your upstream ISPs and traffic patterns, this will suit the available bandwidth of the respective connections to varying degrees. Even though bandwidth is getting cheaper all the time, it’s usually advantageous to try to balance the traffic so that it takes advantage of all the available bandwidth in a multihomed setup. Thus, if BGP decides that most of the outgoing traffic should go through the smallest pipe, you will have to tell it that this isn’t what you want by tweaking one or more BGP attributes. Ideally, more traffic will then flow over the under-used connection. At the same time, you’ll want the traffic to take the best route to a destination, if possible, whatever “best” may be. This type of activity is called traffic engineering

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