Launching a social media marketing campaign in concert with a traditional media campaign, such as press releases, is a great idea.
Online Promotion Beats Traditonal 30-1 for the Author or Publisher
While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must pitch relentlessly and constantly to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales. Ask yourself right now, what is working for me? What is not?