Update
Murdok spoke to Eric Goldman, Associate Professor, Santa Clara University School of Law and Director of the High Tech Law Institute about the latest trademark case brought against Google.
Google To Allow Trademarks In Text Ads
Sometimes Google has some very interesting timing. Just as Texas litigants are filing for class action status over trademark keyword bidding, the search giant swings the door wide open and announces US advertisers will now be able to use trademark keywords in ad text.
For years Google was the only major search engine advertisers could bid on trademarked keywords to trigger their ads. Until today, though, advertisers were not allowed to actually use those trademarks in the ad text.
When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field.
Protecting Your Trademarks: Who’s Job is It?
Concern over trademark protection is growing steadily among online advertisers. Who’s responsibility is it to protect your trademarks? Should the trademark holders be expected to spend ad dollars to buy their own trademarked terms? What kinds of things should/could search engines do to help alleviate the problems?
European Union continues to gum up U.S. trademarks
To compete effectively in global markets, American exporters need trademark protection everywhere they do business. But the European Union is arbitrarily denying U.S. companies the trademark rights they’ve earned, and the time has come for diplomatic intervention.