There are a number of free or inexpensive search analytics tools available out there, and this article will outline a few of them that have gotten rave reviews.
Google Analytics Event Tracking, Site Search Reports…
Google announced that their server traffic tracker Analytics is starting to roll out a couple of new features in the coming weeks. Also – good timing – a new version of the desktop sibling to Analytics, Urchin, will be available.
Eye Tracking, Statistical Analysis, Site Success
What Is Eye Tracking?
WordPress Click Tracking
Have you ever wondered where people were clicking at your blog? Now you can track every click with the Click Tracking Wordpress plugin.
Google Checkout Lost Tracking Data
Google has begun to notify merchants using Google Checkout that Google Checkout pixel tracking was temporarily disabled from July 10 to July 18 due to an issue associated with system maintenance earlier in the month. Pixel tracking allows internet retailers to send Google Checkout conversion data to third parties. While disabled, the feature was unable to report conversions. Many online merchants have worked hard to integrate Google Checkout data with comparison shopping engines, affiliate networks, analytics vendors, third party bid management firms and others.
Tracking RSS Subscriptions with Google Analytics
One of the most frustrating things about RSS is not being able to track RSS subscription rates from source traffic.
There are other problems such as how people interact with your RSS content, but even being able to determine which sources of traffic result in subscribers would be a huge commercial advantage for bloggers, allowing them to focus their efforts on traffic generation strategies that will grow their business.
Eye Tracking Expert Takes On Google-Baidu Rivalry
Google’s not doing too well in China, and a variety of reasons have been given to explain this poor performance. But fact is better than conjecture, and eye tracking is a preferred (and interesting) way of obtaining insight into these matters. So Enquiro’s Gord Hotchkiss conducted a Google vs. Baidu study.
Baidu Rivalry
Google Gives JetBlue In-Flight Tracking
Google Maps this. Google Maps that. The service has been in the news again and again over the past few weeks, and it would be enough to make you sick – except that most of what’s happening is pretty cool. The latest development – a partnership between Google Maps and JetBlue Airways – meets the same standard.
Google Analytics for Tracking Google Base Referrals
Tracking referrals from Google Base can be difficult and confusing.
Tracking Campaign Metrics with Excel
Analytics programs are great, but they can quickly have you drowning in a sea of numbers. Generating lots of data isn’t very helpful if that data isn’t actionable. You need information that gives insights that you can feed back into your campaign. One way to tame your data is to massage it into a spreadsheet.