To many web site owners, Google’s Topical Match is more like a leper attempting to find friends. Site owners, like the Romans of old, have developed great inroads into their sites and captured many links during the process. Unfortunately, Google with their “great wisdom” pulled up the ground under those roads like a great earthquake and virtually destroyed the landscape.
Google Goes Topical: The Smoking Gun
Uncovering The New Algorithm
There have been all sorts of theories put forward about Google’s new algorithm. What I present here, as far as I can tell, fits the facts at hand. You are welcome to disagree with me.
Building Link Popularity with Topical Articles
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world-other sites have to point back to you. The thought is that if your site is good enough for others to link to you, then you must have a great site.