A radio ad I heard the other morning starts out “Another how-to half minute from the Home Depot…”. Now, before you read on, what are you expecting to get out of the next 25 seconds or so left of this radio spot? A “how-to half minute” makes me ready to learn something about landscaping or home repair or even picking out appliances. Teach me something!!
Sensational Titles: So 2006
Well now that people on the social media sites are starting to catch on / have caught on to link baiting, I’ve noticed it’s much harder to make the likes of the digg or reddit front pages. One to two months ago this was a much easier task. I’m not exactly sure if there has been one incident or algorithm change that caused the increased difficulty of making digg’s front page, but I do know that the window on link baiting is quickly closing.
Keyword Optimisation or Compelling Copy in Blog Titles?
Brian Clark has some excellent ideas for writing effective titles in his blog copyblogger. He has recently re-written headlines submitted by his readers along with a rationale for the changes. It’s a good way of demonstrating what works.
Google Blog Titles Need Work
The Official Google Blog carries messages varying from discussions of Google’s legal affairs to recommendations on relaxation techniques. The way Googlers title their posts has some other bloggers wishing for a little more clarity for those titles.
Writing Web Page Titles to Enhance Your Site Exposure
Pay attention to the titles of your web pages. They are more important than most web authors realize. If you understand why the title is so important, you can write web page titles that will enhance your site exposure and will attract more visitors to your web site.
Writing Better Web Page Titles
One of the easiest things you can do to optimize a web page is to write a better title for it. Aside from writing great content, learning how to write better titles is the best thing you can do for your web page. I’ll start with the basics of a page title and then move into more advanced discussion.
Searchers Use Titles To Determine Relevance
When using a search engine, what helps you determine whether or not a listing, paid or organic, is relevant to your search? Is it result descriptions or is it the title of the item being listed…
How to Make Better Use of Web Site Page Titles and META Data
A special search engine optimization case study on manufacturers shows how any business can do a better job with web site page titles and META data. New case studies explain how to improve them.
Searching in Web Page Titles for a more Targeted Query
You know how it goes. You try searching for something and you pull up hundreds of thousands of sites and you sit there pecking away at the keyboard, page after page, trying to find something relevant.
For newer sites, Web Marketing depends on “titles” & “links”!
We all start out the same. Some have budgets, some don’t. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things: