While it’s probably not fair to attach the “No Fun League” tag to the NFL in this instance it certainly makes for a better headline, so there. The league, which earlier this year linked itself to the US Marine Corps and others by limiting social media use by its ‘employees’ has expanded those terms before the start of the regular season.
Tighten Your Copy Or Lose Your Visitors
If you’re spending plenty of money and time on marketing and advertising, be wary of landing pages that veer into undue verbosity.
Newspapers Looking to Tighten Print & Web Ties
The lines that separate print and online journalism are becoming ever blurred as we move into a new year. Old media has been hesitant to embrace the Internet as a new frontier of information, but it appears at least one major newspaper is looking to create a holistic, three-dimensional reading experience for its subscribers.
After You Grab Attention, Tighten Your Grip!
We know that something like 80% of visitors will abandon our sites without finishing the headline. And we know that “What’s in this for me?” is the question every visitor asks immediately. We know we must demonstrate there is something here that matters. And we must do so quickly. Within seconds.