If you are the owner or an admin of a Facebook page, you are probably familiar with Facebook’s Insights. This is Facebook’s analytical offering that lets page admins see how fans are engaging.
AOL’s Recent CEO Passes Through 100th Day
As a culture, we love to try to determine how successful someone will be in a huge job based on the first 100 days. We do it regularly with the President of the US and now there is the same examination occurring with Tim Armstrong, the recently minted CEO of AOL. Much like our struggling economy AOL needs some real help and Armstrong was brought in to get the once high-flying Internet giant back among the ranks of the heavyweights.
Purchasing Decisions Not Made Through Social Networks
While the majority (83%) of Internet users are actively involved in social media, less than 5 percent use social sites for research about making purchases, according to a new report from Knowledge Networks.
Additionally, only 16 percent of social media users say they are more likely to buy from companies that advertise on social sites.
New Android App Navigates You Through the Universe
Google Unleashed the Sky Map for Android today at the company’s Searchology event. This is an application that is available for download at the Android Market, and will let you find planets and constellations in the sky.
What will they think of next?
Integrated Ads Through Social Media Apps
appssavvy is a direct sales team for the social media space, and is able to get a first-hand look at the world of marketing through social media apps, a trend that is growing by the day. In fact, the company recently entered exclusive partnerships with six big-name social app companies – LivingSocial (makers of the ever-popular "pick your five" app on Facebook), Circle of Moms, Zynga, Serious Business, Where I’ve Been, and Poolhouse.
Mikeyy Worms Its Way Through Twitter
Update: A seventeen-year-old kid has taken credit for the worm creation.
YouTube is Going Through Changes
There are some big changes happening with YouTube. You’ve probably read recently that YouTube has teamed up with Universal on a site called Vevo that is supposedly going to be the Hulu of music videos.
Celebrities Engaging With Public Through Twitter
On the tail of the Oscars this weekend comes a story from the NY Times. I have read it several times because I can’t get over the possibilities. The possibilities of what you ask?
B2B Buyers Engaged With Their Peers Through Social Media
A new report from Forrester Research, outlined by Groundswell, takes a look at how B2B buyers interact with social media—and by and large, they’re more engaged than their average peers.
The report breaks down the use of social media by Social Technographic role by type of social media involvement (types explained in this PPT):
Google Looks At Itself Through Your Eyes
What captures a user’s attention on their screen can play a large part in whether or not they click through to a search engine result. Naturally, that makes finding out where eyeballs go on a SERP vital to their overall search experience, and hence, vital to Google’s strategy.
Google of course obtains this knowledge through extensive eye tracking research. The company has a post up today revealing some findings from their latest efforts in this area.