Trevor Cook and David Murray skewer the term “thought leadership” on their respective blogs. I agree with both of their arguments to a point.
Creating Thought Leadership
Thought Leadership is a term thrown around enough times by enough people that it tends to lose face value. So it is great when we have some concrete examples of thought leadership.
Is This the PR You Thought You Were Getting?
You know, where you do something positive about the behaviors of those outside audiences that MOST affect your organization? And where you do so by persuading those important external folks to your way of thinking, then move them to take actions that help your department, division or subsidiary succeed?
Have You Ever Thought of Joining or Forming a Consortium?
Are you an entrepreneur but don’t like selling alone? A consortium is a combination of different industry-types of entrepreneurs working together to attract business as a group. Even though each member maintains their individuality and operates as the same as self-employed.
And You Thought Google Was Just a Search Engine
Everyone loves Google for searching online, but did you know they also offer other tools for your Web based enjoyment? Google’s technicians are a very talented group and they’re constantly at work developing new and fun services. You’ll find a complete list at http://www.Google.com/options/
Want to Work from Home? Ever Given a Thought to Telecommuting?
There are many mistaken definitions of what telecommuting means. The very name gives the impression of someone answering work telephone calls from home or typing furiously away at their computers.
And You Thought Popularity Only Mattered in High School
Remember the most popular kids in High School? Everyone wanted to be around them, date them or be friends with them. Being seen with the “in crowd” you look good. Popularity has its advantages. Turn the clock forward a few years and throw in the Internet, and even though you might be long past your school days, being popular still has its perks.
Have You Ever Thought About Becoming A Free Agent?
Are you a great typist, bookkeeper, or financial advisor? Do have specialized skills as a CPA, Tax Specialist, or experience in Human Resources? Are you an expert in hanging wallpaper, painting, landscaping? If it’s broke can you fix it? Do you enjoy running errands, or carting kids to appointments? Do all of your friends ask your advice, or for your assistance? Then you may be the perfect candidate to start a business as a Free Agent.
Doing the Things You Thought You Couldn’t Do!
All of us at one time or another had something which we thought at the time, was beyond us. It could have been something as simple as driving a car or speaking a foreign language. At the time we coudn’t see ourselves doing that activity.
They just … DON’T GET IT! … (a Plug for More Thought When Designing Site Content)
I’m not that old … well not really … but I still remember (and it wasn’t so long ago), that commerce was confined to local shops and businesses. OK there was the odd entrepreneur who had set up a chain of outlets across the country, and even fewer who had gone the whole way and set up international companies, we all know them, they were and some still are household names. They had the ability to think globally, and they profited immensely from that ability.