What would it be like if just by listening to a person’s speech, you could tell how they were think about their reality? If they were to tell you their limitations on how they see the world, can you imagine how this might be useful in any situation where you desired to persuade them to your point of view?
Fair Measures Corporation: A Case Study In Online “Thinking Outside The Box”
Fair Measures Corporation is a nationally recognized management training company made up of attorneys and professional speakers. They consult with companies such as Oracle, Sun and Cisco around preventing employee lawsuits by treating employees with respect. Their Web site, at http://www.FairMeasures.com/ contains over 500 pages of free in-depth legal information and analysis, provided for both employers and employees. It includes a monthly e-newsletter, and an “Ask the Lawyers” page where visitors can post additional questions. The site attracts frequent media attention, and has been featured in “HR Magazine”.
Don’t spend any time thinking about the product.
Make no mistake; there are literally thousands of potential tightly niched markets out there. Markets abound! Your first job is to find one, and discover what it is the market wants. Then, and only then, do you consider what kind of products or services you might be able to supply to that market. Notice I said “wants” as opposed to their “needs.”
Thinking Should Come Before Communication
Communication has become the great fashion and addiction of our age. Kids think a mobile phone is cool. Workers think that communicating is a sign of productivity. Communication may make you look cool, but it does not necessarily make you more productive. Communication, without thought, is in fact an unproductive activity.
If You Are Thinking of Publishing An eBook…
May I Ask You A Few Questions First?
When Was The Last Time You Read A Scroll?
Discover Your Visitors’ Thinking Using Your Log Files
After 2 years of designing Web Sites, I decided to take a peek at one of my customer’s log files. My fear isappeared after about 10 seconds of looking at it. In the midst of some weird symbols and long lines of funny characters, was able to see something familiar. It was the site’s web address! Of course! That is what people see when they come to this site and that is what the web server writes in the log file!