We’ve come a long way from the seedy movie theatres showing the Ivory Snow girl doing things teenage boys dream of watching. Move up about 30 years and add the wide spread use of the cell phone to the teenage boy’s viewing habits and you get the picture.
Now Theres a Breakthrough for You: Some People Dont Get Sarcasm
A ripe and fermented “Duh!” resounded from the labs of Israel’s (wait for it) RAMBAM Medical Center in Haifa upon the release of scientific confirmation of what we already knew. Brain damaged people don’t understand sarcasm.
Theres More to Marketing ROI Than Meets The Eye
All too often people look at marketing ROI in terms of response rate: in other words, “I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible.” This is wrong think.
Theres No Need to Pad Your Resume
It seems like a good idea, harmless in fact. Your friends assure you that everybody does it and that employers rarely check resume facts. Going on blind faith and convinced the truth hasn’t been helpful so far, you seriously consider fabricating information on your resume. You adapt the school of thought that a little white lie never hurt anyone and lying on a resume is just that, a little white lie.
How to Write With Sizzle When Theres No Sausage
Anyone who has worked in sales knows that features are what something is, whereas benefits are what it does for you. And that’s easy to incorporate when you’re writing about your product or service.