Before Gertrude Ederle began her historic swim off of Cape Griz-Nez, France, she underwent extensive training for endurance and technique-even though she was already an accomplished record-breaking swimmer with Olympic medals to her name.
Google Testing Alternate Searches
Google is testing a new feature called “Alternate Searches” intended to enhance the user search experience. Other search engines like Yahoo! or AskJeeves have included in their results pages some suggestions of related searches.
Testing for Network Connectivity in a Script
Sometimes a script needs to know if it has network or internet connectivity before it continues, or perhaps its whole purpose is the report a loss of connectivity or inability to reach specific services.
Do-It-Yourself Usability Testing: Your Questions Answered
So, if you have followed all of our Usability articles, outlining how to create useful content, layout, and navigation, then you may feel your website is set and ready and usable. WRONG! Well, it may be usable, but how do you know for sure? Many top companies spend thousands of dollars to design their websites and then never even actually look at them themselves to see how usable they are.
Ten Steps To A Well Optimized Website – Step 6: Human Testing
Welcome to part six in this search engine positioning series. Last week we discussed the importance of internal linking. In part six we will cover the obvious and yet often overlooked importance of its appeal to a real-live human being.
The “All Thumbs” Approach to Testing AdWords Products
In continuation of our series of articles on improving your Google AdWords campaigns, we look at creating test campaigns.
Goooooogle Testing New AdSense Style
Google is testing a new look with their AdSense ads that feature the caption “Ads by Goooooogle” tag line. The tag introduces a few more letter o’s in the Google name, which is similar to their search results logo that appears at the bottom of result pages. Reasons for this new look are unclear, however Google does mention the change on their Google AdSense: What’s New page.
Scientific Web Site Optimization using AB Split Testing, Multi Variable Testing, and The Taguchi Method
You have a great idea for a different page layout, some new copy or image, or a promotion that will give your site the kick in the pants it needs to break through stagnant conversion. You want to make the change, but you have been through this drill before. Some efforts make things better, some of them don’t, and for the rest, it is unclear, so you assume they must have had some positive impact.
5 tips for landing page testing
My name is Matt Roche. I am Co-President and CEO of Offermatica. Offermatica provides a scientific testing platform for applying A/B, multivariate and Taguchi testing to increase online sales.
Unheralded Java Filters Simplify Web-app Testing
Java filters, first introduced in the Java Servlet specification 2.3, are a powerful addition to any Java Web application toolkit, yet they probably are the most under-used and under-appreciated of the servlet components. These classes intercept requests coming into and responses coming out of the Java servlet container, allowing developers to inspect and manipulate these messages, as well as take other actions based on the messages’ content. Despite this useful functionality, many Java developers are unfamiliar with filters.