Tag: techniques

Relationships Work Far Better Than Techniques

For the most part, people prefer to do business with people they like and trust. That’s why personal relationships are far more effective when it comes to getting people to say yes than the mastering of any sales technique. Let me give you an example: Eighty to ninety percent of the people who go into the business of selling insurance leave the field within a year. Now let’s take a look at a typical beginning insurance salesperson: Jill, a college graduate who has just completed an insurance company’s three-week training program at corporate headquarters. During this training program, Jill is thoroughly coached on the latest selling techniques.

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