Recently I’ve read about otherwise sane Internet Marketers (also called SEO’s) targeting Digg comments at an attempt to direct traffic to a particular website. The first thing that came to mind was that running a campaign specifically to garner traffic from the comments of a techie social media site is probably not going to have a great ROI. I may be wrong, depending on your target market, but nonetheless blog posts abound SEO’s spending lots of time on ineffective strategies abound.
Target Bloggers & Mainstream Media w/ Search Queries
Just how one does market research to see how competitive a marketplace is, you can also do market research to view how important some ideas have been historically.
E-Vice Squads Target Second Life and Craigslist
The e-vice squads are a-crackin’ down – you’re not even allowed to have virtual fun anymore. The FBI considers breaking up Second Life gambling rings; Craigslist is packed with perverts; and YouTube just wusses out, a sin in itself.
Social Media – Target Demographics
Social targeting is quickly becoming a benchmark with advertisers and publishers… not because it is a key to the golden gates of marketing 101, but because online consumers are adopting search behaviors to understand where they will find like-minded people. This adoption curve is creating thriving and multiplying social circles that are interconnected on the basis of common interest.
Improving Odds of Connecting w/ Your Target Market
Kim Krause Berg had a interesting additional thought to my post about eye tracking. Her question, "What happens when your target market gets up on the wrong side of the bed?".
Don’t Forget Who You’re Trying to Target
Whether you are creating an ad, direct mail copy, or writing a blog post, the fastest way to screw up your message is to forget who you’re trying to target.
The best strategy for creating a targeted message is to imagine your target prospect in the chair right across from you. What would you tell him/her? How would you speak to them?
Marketers Still Missing Social Media Target
BIGResearch’s latest simultaneous Media Usage Study raises a big flag for marketers and PR practitioners: you’re operating in a new reality of a consumer controlled communication model.
Dave Pasternack: SEO Target
Dave Pasternack has decided to rile up the SEO followers again, and this time they are determined to return the favor… at least from a SERP point of view. Pasternack conducted an interview with DMNews titled Is SEO Rocket Science, which pretty much opened the metaphorical floor up to thorough blasting of the growng industry. […]
Insurgents Use Google Earth To Target British
During a raid on Iraqi insurgents, British Army intelligence made a chilling discovery. Insurgents were using Google Earth to locate soft targets at British bases in Basra.
RFID Billboards Target Mini Audience
Drivers of the charming little Mini Coopers may be invited to sign up for an interactive billboard promotion called Motorby, where RFID equipped keyfobs will change the message as these drivers approach the billboard.