Collective intelligence will be a key competitive advantage in the 21st Century. Never before has there been a better medium to tap the collective intelligence than the Web.
Bear Stearns Tapping Blogs For Stock Analysis?
Aside from maintaining its "outperform" rating on Google, the investment firm thinks a Google Music Store is in the works; a good question for now would be "Did you get this idea from a blog too?"
Tapping into Brand Touchpoints
Branding has grown into far more than a marketing buzzword, as an increasing number of organizations recognize and value their brands as strategic assets that are built through deeds, not merely words or images.
Tapping Employee Passion For Business Success
Meriwether Lewis set the stage for the Corps of Discovery’s success before one single “employee” had been hired. From the outset Lewis and Clark engendered a communications culture that brought in the right prospects, then kept morale high and increased the productivity of those eventually hired.
Tapping Into the Power of Testimonials
WHY USE TESTIMONIALS
Simply said testimonials SELL! In fact, testimonials have been known to increase sales by 250% or more! The Internet is a very impersonal medium. People trust people! The more you can do to “humanize” your web site the more likely potential customers will want to do business with you. Testimonials “speak” to potential customers in a honest, believable way.