Sociologists have been studying the buying habits of American consumers for more than four decades. During this time period, study after study has shown that American consumers tend to follow certain patterns in their shopping behavior.
7 Innovative Tactics to Increase Your Site’s Ad Sales Revenues
It is both incredulous and understandable, that many successful web publishers (in terms of building web traffic) have little or no regular advertising revenue based on their site’s traffic. Incredulous, because in other forms of media, publishers are paid advertising on a cost per thousand basis (CPM). Understandable, because most web publishers do not come out of traditional publishing backgrounds and therefore, do not fully understand how advertising is sold. While some web publishers make meager revenue from the so called “pay for performance” advertising programs, and endeavor to increase their traffic using banner exchanges, most make no ad fees based on their site’s traffic, impressions, or unique visitors.
Small Biz Spring Growth Tactics
Now that Old Man Winter has hit the road, small businesses can increase cash flow this spring and summer by implementing four affordable marketing tactics while spending very little, including: leveraging community events, partnering with complementing businesses, launching a spring promotion and tailoring sales messages to include spring solutions.
Grow Sales Using Image Tactics
In my dreams, I envision being the marketing consultant equivalent of Oprah or Tiger Woods. Oprah, for her premise, “You’re a woman and only you are responsible for yourself.” Tiger Woods, for his ultimate dedication to the game. Respectively, this is what they’re known for or what their personal value can be identified as; put another way, this is what their brand identities are.
Best Free Search Engine Submission Tactics!
When submitting your web pages to the top search engines, in order to get a good position you need to optimize your pages to rank well for a certain key phrase.
Once you have determined the best key phrase for your webpage you then need to do two things:
ARE YOU USING ALL 7 OF THESE HIGHLY EFFECTIVE MARKETING TACTICS?
Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked?
1. BE UNIQUE
The best way to beat your competition is to promote a distinct advantage your customers cannot get from a competitor. This is often called your USP (short for Unique Selling Proposition). If you don’t already have a distinct advantage, create one. Add something to your business you’re not already doing. One network marketer I know doubled her sign up ratio by providing free sales leads to her new distributors for their first 4 months.
7 Amazing Affiliate Promotion Tactics
Almost everybody promotes affiliate programs these days more than ever. Even the ‘gurus’ use them to generate multiple income streams along with their own business. I’ll show you exactly how I generate INCOME marketing affiliate programs and how you can do the same even if you don’t have your own Web Site or Newsletter.
The following tactics can apply to any kind of affiliate program.
10 Decisive Tactics That Win Product Reviews
The benefits of a positive endorsement by the media can hardly be understated. Customers turn to the media to learn about solutions, and to help choose between potential offerings. Many prospective customers do not look beyond these endorsements and buy on the basis of their credibility. There is little question that “Two Thumbs Up” sells movies and a “5-star” rating sells hotel rooms. One PC-clone manufacturer told the author that their PC Magazine Editors Choice Award added about $5-million to their bottom line.
10 Tactics for Winning Product Reviews
7 Highly Effective Marketing Tactics
Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked?
Resubmission Tactics: Follow Up
In a recent issue Marv Dealy, of Throckmorten Enterprises asked about the wisdom of repeatedly resubmitting your site to the search engines. We received conflicting responses from two top SEO specialists. Here’s a response from Dan Thies, which offers some surprising advice, and tips the scales towards NOT resubmitting your site. In fact, Dan advises that you don’t submit your site at all!