Though a large percentage of created Twitter lay dormant—one study found 10 percent do 90 percent of the tweeting—that isn’t stopping aggressive and forward thinking marketers from squeezing every last drop of utility out of it. A pair of the top social media and search marketers in the country think the last thing a marketer should do is take Twitter lying down.
ACCM: Trying New Email Tactics
Routine sales techniques sometimes work; otherwise, they wouldn’t have become routine. Individuals have often learned how to block them out, however, which makes a little creativity very valuable.(Coverage of the ACCM conference continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
Alibaba, Beijing Fear Microsoft’s Business Tactics
Look for Jack Ma’s Alibaba to become part of the Microsoft-Yahoo discussions due to Yahoo’s sizable stake in the company.
Strategy Before Tactics
If you have no defined strategy then what ever tactics you employ probably won’t meet your goals. How many of us in the information security business bought a product, tool, policy or process from a company because we needed to meet a legal requirement, a passing interest in a neat new toy, or a recommendation from a group or consultant without really visualizing how it will fit into our strategic and tactical goals for the company?
Google Foes Shifting Tactics
Topix.net’s Rich Skrenta said that Google is the environment and not the competition in search; Yahoo, Ask, and Microsoft have been working to define a new environment where the top of the search results delivers what a person wants to know.
Four Crucial Tactics That Keep Your Project On Track
You might think it’s pretty obvious to know when your project is veering wildly out of control. However, it’s important to first know when a project is “in control.”
Pay Per Click in 2006 :The Latest News and Tactics
There is probably no one who doubts that PPC is here for the long term. And while many dismissed PPC in the early days, it is clear, based on earnings reported by the search engines, that PPC is here to stay.
Nvidia Accused of Deceptive Forum Tactics
The Consumerist along with several other sources are accusing Nvidia and its entertainment PR firm AEG of secretly seeding various gaming forums and communities with hired shills:
7 Performance Tactics for CEOs
Buckling under the weight of chronic corporate restructuring, and frustrated by performers who don’t respond to carefully crafted strategic plans, high level executive leaders are being confronted by a growing performance gap between what needs to get done and what gets done.
Designing Effective PPC Campaign Strategies and Tactics
As with any successful project, clear definitions of the overall strategy and the tactics necessary to achieve that strategy are essential.