Tag: system

Using Scoring System to Combat PPC Click Fraud

Web analytics is an inexact science. Good news for the sellers in the traffic industry where 10-15% is considered a normal discrepancy between the publisher’s and advertiser’s campaign statistics; not so good news for the traffic buyers. This error margin is a fertile soil for a traffic inflation cottage industry (see Brittany Thompson’s recent article PPC Guerilla Tactics in Murdok).You know there is a problem when Google in its pre-IPO filings cites click fraud as one of the potential risks investors should worry about.

The Failure of the SEO System

I see people daily preaching about how web site owners need to pay upwards of $7,500.00 or more for a marketing consultant who also practices search engine optimization. The reason given for this is that any SEO can get you top rankings, but that will not help you sell your products. They preach that searchers have no trust, they say that getting a #1 position for your relevant keywords will only bring visitors, not sales.

Windows XP System Restore Tool

Needless to say, just about every system administrator has come across a situation where they installed a patch or application and then had to deal with a system that didn’t work as it was supposed to. To that end, you may also have some trigger-happy user on your network who managed to install an application that later caused you grief. Windows XP helps you better deal with these problems through a great feature called System Restore – a utility that literally takes your desktop back to a previous point in time.

Understanding Compression and the Encrypting File System

The Windows XP Professional operating system allows for both compression and encryption natively within the operating system by setting given attributes on the files and folders. Both of these functions are mutually exclusive of each other and only one or the other can be enacted on a particular file or directory at any given time.

Using Windows XP: Windows XP System Configuration Utility

One of the tools included with Windows XP is the System Configuration Utility, a diagnostic program that automates routine troubleshooting tasks. This is the same tool that Microsoft Technical Support engineers will use when walking you through a system with problems. Giving it a look might save you a great deal of time and effort when attempting to solve system issues.

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