If these products come to your local car dealerships, they’ll need to have a better name than “sustainable transportation solutions.” But by issuing a $10 million request for proposals (RFP), Google intends to give the products an improved chance of making it that far.
How Sustainable Is the Story of Your Brand?
In many cases when people buy products they are buying into a story, in many cases a narrative that has been crafted by marketers to tweak your heartstrings in the right places, to push the right buttons. in some cases the brand story is very closely aligned with reality, so there are few incongruence’s, or contradictions of the brand story.
Knowledge Management Creating a Sustainable Yellow Pages System
How can I “know who knows”? None of us can personally know more than around 250 people, yet we want our companies to be smart, learning organisations where it’s easy to find the right person to talk to.