For those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies.
ADTECH: Honda vs. Bad Blog Buzz: A Surprise Meeting
Peter Blackshaw, the moderator for the “Measuring Word of Mouth Effectiveness” session, opened with a story about his Honda.
Marketing to Seniors on the Net – The Biggest Surprise of My Life!
I’ve been active in Internet marketing since 1996, including working with several businesses that acquire customers solely over the Web. Not long ago, while assisting a client who markets specifically to seniors, I had the biggest surprise of my life!