Tag: surpass

Online Holiday Shopping To Surpass In-Store Shopping

For the first time, the Internet has surpassed brick-and-mortar stores as the preferred way for multi-channel shoppers to buy holiday gifts, according to a new survey by the e-tailing group.Nearly half (49%) of those surveyed said they plan on doing their gift buying online while 44 percent intend to do so in-store.Reasons for shopping online include saving time (88%), locating hard-to-find products (84%), greater selection (83%) and avoiding crowds at the mall (83%). Saving money was still an important factor for 80 percent.

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