As a web developer, I think that one of the easiest pitfalls to run into is assuming that the content on your page is as interesting to your readers as it is to you.
Two Types of Business Plan Executive Summaries
Companies seeking capital often ask how long the Executive Summary of their business plan should be. The answer depends upon the use of the summary, mainly determining if 1) it precedes the full business plan, or 2) it will be used as a stand-alone document.