An interview by Carol Parenzan Smalley, Managing Editor, CRMGuru
Which CRM solution to buy? One that touts itself as best-of-breed (specific application such as sales or marketing) or one claiming to do it all? Ask any two people and you are sure to get three different answers. To begin our discussion among colleagues, let me introduce two leaders from both sides of the issue. After you read their words, be sure to share a few of your own.