Tag: successful

Why ExactTarget is successful

The economic climate of the past year killed businesses without sound tactics, which is why I decided to interview Scott Dorsey of ExactTarget, who has not only started up successfully with 30 employees, but won venture capital and gained 600 customers in the past 12 months. Their flagship product “enables anyone with basic computer skills to easily create, deliver, and track email marketing campaigns.”

Creating A Successful Marketing Plan

Whether you are a small company or a large corporation one of the primary keys to success lies in preparing and following a good marketing plan. You can have the most awesome product or service to offer but without a plan in place, you may flounder for direction and waste a lot of time and energy as a result. Consider that your marketing plan, which is separate and apart from a business plan, is an essential element to the success of your company. The plan should contain data and specifics pertaining to your company’s goals, the product or service you’re offering, how you intend to market it and a means for measuring your success. Generally, larger companies create plans that are extremely comprehensive in size and nature while smaller companies will do just as well with a 5 to 10 page strategy. It’s a good idea to refer to your plan regularly so that you can track your company’s progress

Retention : Successful Strategies For Keeping Your Most Valued Employees

Retention issues are vital to the success of any organization. Companies devote tremendous resources to attracting and hiring good people, yet they must be just as diligent about retaining them. To do this, effective retention strategies must be created that are based on one common theme — enhancing employee loyalty. An organization earns loyalty by creating a positive working environment that is stimulating and emphasizes an employee’s personal growth. It is sustained through a culture that encourages motivation, energy, innovation, and that accommodates to an employee’s lifestyle.

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