Tag: subscribe

Increase Newsletter Readership: Make It Easy To Subscribe

Everyone puts out an e-newsletter these days. I’m getting more calls from companies who want someone to either write articles or oversee the project from start to finish. Which led me to a simple question — what types of product newsletters are companies putting out these days? You know, your typical company that manufactures instrumentation or software or that esoteric widget.

Why should writers, coaches and speakers subscribe to Opt-In Ezines?”

Opt-in ezines, produced by companies, individuals, web sites or publishers, offer their subscribers unique, useful information. They use the “free” article format of 500-1400 words or a tip format from 100-400 words. Each ezine has anywhere from 1000 to many thousand subscribers per ezine. Think of the multiple exposure your message will have when you submit to these ezines.

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