Tag: structure

URL Structure and Search Engine Optimization

Reader Question: I just came across your article in Murdok on keyword registration and found it very helpful. The article also stated that you might answer other SEO questions, so here goes: We are a stock illustration agency and our site is programmed in a Mac environment and served on a WebStar server. Because of our heavy lasso coding, we must use the tag “.lasso” on most of our pages. Does this negatively affect our search engine rankings, and so, is there way to work more effectively with the situation? Any input would be most appreciated.

A New Pricing Structure for SEO Companies . . . Paid Performance (Part 1 of 3)

“Pricing structures” have always been the source of much discussion among professional SEO’s. Knowing how much to charge for SEO services is difficult, and it depends on so many factors. So in the beginning, most SEO’s tend to charge less for their services, then spend hour upon hour getting results for their clients.

Collapsible Tree Structure and SEO

Q: Hi there, I have a question that I hope you can answer.

My company is currently working on the redesign of a few websites. My boss wants me to turn the navigation menu into a collapsible tree structure (like in Windoze Exploder :-P). Though I would be using text for the links and not images, my concern is that the tree will exist within a JavaScript in the HEAD tag. Are search engines going to see these links and be able to follow them? Of course, I will have a list of links in the page “footer” as well, is that enough?

How to Design Your Navigation Structure & Common Navigation Mistakes to Avoid

Searching for information on the Web has recently become like a mine field. You find the site you want, only to be greeted by pop-ups when you enter, pop-ups when you are on the site and pop-ups when you leave. Other sites use a flash introduction, make you wait several minutes (which feels like hours), until the page finishes loading. Heck, you just want to find the information as swiftly as possible without having to watch out for these mine fields.

How to Create an Effective Navigation Structure for Your Site

A ship captain traversing the open seas without a good navigation system will surely get lost. Maybe he’ll strike sharp rocks and his ship will sink. A visitor who arrives at your site and can’t navigate it for the information they seek, will surely get lost also and leave in frustration. Your ship (your web site) will also sink if this continues to happen.

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