In addition to their acquisiton of Five Across, which makes social-networking and forum software to help companies improve their internet marketing strategy and their communications with customers, Cisco sealed a deal this week to purchase software assets from, and acquire employees of, social-networking site operator Utah Street Networks.
AdWords Strategy: Are You Holistic?
Google’s AdWords Optimization team has been delving into the art of making the product work better for its clients. To start things off, they recommend getting a little perspective first.
Media Multitasking Impacts Marketing Strategy
Consumers are constantly flooded with content from all different sorts of channels. Rather than picking and choosing particular methods of consumption, however, many choose to multitask between outlets, which can ultimately decrease the effectiveness of each one.
Estimates suggest that 25%-30% of total media time is spent multitasking content. While media multitasking is seemingly a common sense concept, it actually can have a significant impact on the ability to absorb and remember content, including marketing messages.
Strategy for Managing News
What is the best way to promote a Press Release? The obvious choice would be to create a viral marketing campaign which would hopefully end up sticking around for months.
Adding Video To Web Content Strategy
In the wake of the FCC’s issues with VNR’s and the growth of YouTube, Internet video is catching on as a way to reachonline viewers.
Yahoo China To Change Strategy
Plans are in the works to reorganize Yahoo’s China portal. The company plans to shift towards being a business oriented search engine. Jack Ma, CEO of Alibaba Group that oversees Yahoo’s China operations said the change would make Yahoo more competitive.
Software Test Automation and Strategy
Companies are turning to automated testing tools more often than ever before to ensure that their applications are working properly prior to deployment.
Digg and Social Marketing Strategy
There has been a lot of chatter on various blogs and forums lately about Digg banning domains (a lifetime ban it seems). Some sites have received this response from Digg:
Web Strategy Made Simple
After asking the question Do you have a Web Strategy?, I thought it was important to give a closer look at what the term really means.
All Web Strategy Is Not Created Equal
Regardless of if you are a small business, Fortune 500 company, politico, or a private individual, you have a web strategy even if you have not formalized it. All web strategy is not created equal.