Word on the street is that Amazon is working on some new versions of the Kindle. At least one of them will be aimed at college students, a market that probably should’ve been targeted more closely the first time around.
Cerf Proposes Alternate Strategy To Comcast
The broadband network management question has been at the center of the Network Neutrality debate for sometime, but recent scuffles between Comcast and the Federal Communications Commission have brought the issue more scrutiny. Vint Cerf, Google’s Chief Internet Evangelist, weighed in on that issue today, suggesting a new model for dealing with cable capacity issues.
New York Times Outlines Survival Strategy
Most people are looking for newspapers to either hold on or die – online growth often doesn’t appear to allow for any other options. But The New York Times Co. actually believes its revenues increased by a small amount in November, and has a positive outlook after that, as well.
Basic Keyword Strategy & Tips
Keyword Research Tips
AOL’s Firing Strategy The Subject Of Ridicule
You may not have much use for AOL as a corporation, but its employees, as people, probably deserve some applause – they’re handling a huge round of layoffs quite well.
SEM Strategy: Don’t Look Like a Duck?
Eric Enge’s extensive discussion of hidden text and its dangers illustrates a key issue for anyone working on a search marketing strategy. (Hat tip seroundtable.com)
Tuesday? New Technorati Strategy
As you can read in a number of different places this morning, Technorati — the ailing blog-search engine that recently lost its CEO, Dave Sifry — has come out with a new offering known as Technorati Topics, which appears to be a scrolling list of blogosphere posts chosen by the team at Technorati, based on a bunch of criteria that we aren’t really told a lot about.
Strategy Before Tactics
If you have no defined strategy then what ever tactics you employ probably won’t meet your goals. How many of us in the information security business bought a product, tool, policy or process from a company because we needed to meet a legal requirement, a passing interest in a neat new toy, or a recommendation from a group or consultant without really visualizing how it will fit into our strategic and tactical goals for the company?
Managing Your Online Marketing Strategy Time
The most valuable thing that you have when you’re marketing online is your time. Every second that passes means money that you have either made, or let go by. When it comes to marketing on the internet, no matter how good your product is, and how spectacularly you present it, if it isn’t seen by anyone, it will all be for naught. Therefore, everybody who intends to achieve success online must therefore become somewhat of an online marketing expert.
Online Video Success Depends on Content Strategy
Andrew Foote of Peppercom has some sage advice for firms looking for success with viral video and social media as part of their internet marketing strategy.: