Tag: strategy

Rethinking Your Business Strategy!

More than likely everyone has heard the quote by Michael Michalko of Thinkertoys who coined the phrase, “If you always do what you’ve always done, you’ll always get what you’ve always got.” Based upon the assumption that a different result or outcome is desired in regard to our business endeavors, it makes sense that we must be vigilant in our efforts to do things a little differently! But change doesn’t come easily to most people. While we want to see effective results, lots of people get stuck in what they perceive as the right way and resist change.

Deborah Walker Answers Career Strategy Questions

Are you feeling stalled in your job-search efforts? Are employers and recruiters ignoring you? Do you wonder what you could do to improve your job-search results? Maybe I can help. As a former headhunter, I am known as “the Career Strategist.” In my work as a career coach and resume writer I am often asked such questions as: How do I find more job leads? How do I know what to put in my resume? Why can’t I get interviews? Are cover letters really important? How do I prepare for my next interview?

The Pay-Per-Click Strategy That Works

Here’s a PPC keyword strategy you might want to consider:

Phase I
Use highly relevant keyword phrases of at least 2 words. Try to find as many as possible. The limitation here is that you will not be able to find them or get enough clicks on the ones you do find. In some industries these keywords will be sufficient to make your campaign successful and you will go no further. This is where most people have a problem, they are cannot find enough keywords and people are not finding your site. This is the biggest wall to overcome.

Building Internal Trust – A Key Partnering Strategy

The events of late 2001 sent a tsunami over the collective psyche and economy in the United States and around the world. The most noticeable impact of this shock wave is that many people feel psychologically uncertain about the future. They are searching for dependability and reliability for their futures. Everyone wants and needs to feel a sense of trust about the stability of the people around them and the institutions for which they work. For many, the twin threats of terrorism and economic downturn have resulted in paralyzing fear and formless anxiety.

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