Over the past three years, dramatic changes occurred in web site development. Early web site “design” focused on the “look” of the site and resulted in a “nice looking” but minimally effective business tool. The focus of the early web sites was primarily on marketing and advertising and containing little integration with business operations. Many web sites are still developed using these less effective methods.
Yahoo changes to have major impact on SEO strategies
On October 11, 2002, Yahoo made significant changes in the way it performs searches. These changes are sure to cause a dramatic shift in search engine optimization strategy for most sites. This article will describe the changes, how you should adjust your SEO strategy, and what to look for in the future.
Holiday Party Business Building Strategies
As the holiday season swings into full gear, many small business owners start to sweat about how to make business contacts in the next few weeks.
You don’t need to worry. The holiday season is a profitable time to build your business – if you know how to do it.
Here are ten tips to help you build your business at holiday parties.
Link Strategies: Who Should You Target?
Inktomi’s link analysis program policy is that sites that link to its relevant topic category page on Yahoo! receive improved hub factor rankings because of Yahoo!’s popularity. A reciprocal link with Yahoo! is even more beneficial. Get your site listed with Yahoo!; it is easier today than before with the Business Express option. (Detlev Johnson with The Ascendant Group)
8 Strategies to Increase Search Engine Rankings
1. Page Link Names – place a primary keyword in your page link names. Rather than using a link in your navigation bar like "services", add a keyword to that page link. If you offer web hosting services, it could be "webhostingservices.htm"
The Eros Edge: Marketing Strategies That Work
Jeff Weaver, Marketing Director of Eros Technology Corporation, Athens, Ohio, has been responsible for leading his company on an upward spiral of success by way of an effective marketing campaign. As Director of Marketing, Jeff has been in charge of developing various strategies for the company since its inception in 1999.
3 Simple Marketing Strategies
These 3 simple marketing strategies work for any business. You can implement them quickly and produce immediate results. They won’t cost you much money. And the sales growth they generate continues as long as you continue using them.
7 Essential Letter-Writing Strategies
Based on the feedback that I have been getting from visitors to my writinghelp-central.com Web site, letter writing is definitely the area where most people are looking for help or guidance when it comes to day-to-day writing.
3 Key Marketing Strategies
Each of these 3 marketing strategies creates permanent growth for your business — and obstacles for your competition. You can use them repeatedly to add new layers of income to your business.
Retention : Successful Strategies For Keeping Your Most Valued Employees
Retention issues are vital to the success of any organization. Companies devote tremendous resources to attracting and hiring good people, yet they must be just as diligent about retaining them. To do this, effective retention strategies must be created that are based on one common theme — enhancing employee loyalty. An organization earns loyalty by creating a positive working environment that is stimulating and emphasizes an employee’s personal growth. It is sustained through a culture that encourages motivation, energy, innovation, and that accommodates to an employee’s lifestyle.