Most people mistakenly assume that when you talk about marketing, you’re automatically talking about “Tactical” marketing – placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth.
Monster’s New Strategic Marketing Agreement
Monster and Infinity Broadcasting announced a long-term strategic marketing agreement that includes a comprehensive career services program on 180 Infinity radio stations nationwide.
Six Key Areas For Evaluating A Strategic Alliance
Strategic alliances are increasing at a rapid rate. It is good for business, good for the consumer. A strategic alliance is similar to a joint venture. Everyone remains in his or her own entity, yet come together for a single purpose or period of time to create something that could not otherwise be created.
Above All Software and NEON Systems Announce Strategic Partnership
Above All Studio and Shadow z/Services Combine to Accelerate Re-use of Legacy Assets in Service-Oriented Architectures.
Atheros Communications Announces Strategic Cooperation with TP-LINK Technology
Atheros Communications today announced its strategic cooperation with TP-LINK Technology.
Emprisa Networks Announces Strategic Partnership with InfoSystems
Emprisa Networks today announced a strategic partnership with InfoSystems.
Touchpaper and Fox IT Announce Strategic Global Partnership
Touchpaper and Fox IT announced a strategic global partnership.
WilliamsRandall Marketing Communications Cites Strategic Effort to Grow Online Services Offerings
WilliamsRandall Marketing Communications has spent the last 18 months implementing a strategic plan to grow its technology offerings.
The Top Five Reasons Why Strategic Plans Fail
“Most great plans aren’t. They are just nice, high-level ideas.”
From Strategic Planning to Competitive Planning
The annual strategic planning review frequently amounts to little more than a stage on which senior executives and presidents of business units present warmed-over updates of last year’s presentations, take few risks in broaching new ideas, and strive above all to avoid confrontation. Rather than preparing the company to deal with the strategic uncertainties ahead or serving as the focal point for creative thinking about a company’s vision and direction, the planning process, “is like some primitive tribal ritual,” as one executive was quoted saying in a magazine article. “There is a lot of dancing, waving of feathers, and beating of drums. No one is exactly sure why we do it, but there is an almost mystical hope that something good will come out of it,” the executive added.