A Strategic Approach to Social Media Marketing Social media marketing is more than just implementing social bookmarks on your site in hopes that your content spreads like a virus. It’s more than seeding your content in sites like Digg; and/or trying to game their voting algorithm.
Fox Acquires Strategic Data
Fox Interactive Media (FIM), a division of Rupert Murdoch’s News Corp., has acquired interactive advertising-technology company Strategic Data Corp (SDC).
SDC’s system automatically optimizes the selection of creative for each impression to maximize profitability by combining sophisticated statistical and predictive algorithms, demographic and geographic segmentation, and performance tracking.
Interim Management: Increasingly Delivering Strategic Change
With a requirement for greater delivery in ever shorter timescales, under increased shareholder pressure and the continual impact of new technology, the life of the Chief Executive isn’t an easy one.
The Five Principles of Keeping a Strategic Focus
Adopting and maintaining a strategic focus in small business plans ensures that the most important issues are addressed. Operating from this mindset is essential in developing a successful small business and mentoring staff development.
Strategic Project Management – A Competitive Advantage
Recently, a number of the world’s leading project management organisations have taken major initiatives to enlighten executive management about the strategic importance and benefits of project management.
Strategic Site Migration: Planning For Success
An analytical approach to moving an existing business web site from one Internet Service Provider (ISP) to another will increase the likelihood of a seamless transition.
Get Ahead of Your Competitors with Strategic Inventory Control
Many businesses that have neglected the implementation of proper inventory control processes fail to realize that this may have adverse effects on their company performance.
Ten Reasons To Form A Strategic Business
A strategic alliance is when two or more businesses join together for a set period of time. The businesses, usually, are not in direct competition, but have similar products or services that are directed toward the same target audience. Below are ten reasons to create a strategic alliance.
Strategic Outsourcing: Testing the IT Outsourcing Waters and Staying Afloat
Before Gertrude Ederle began her historic swim off of Cape Griz-Nez, France, she underwent extensive training for endurance and technique-even though she was already an accomplished record-breaking swimmer with Olympic medals to her name.
Disney Restructures Strategic Planning Division
Michael D. Eisner, CEO of The Walt Disney Company, and Robert A. Iger, president and COO and CEO-elect, announced a restructuring of the company’s Corporate Strategic Planning Division.