In a recent issue, WepProNews provided a great article outlining how bid-per-click search engines can generate new leads and sales for your business. Mainstream sites like GoTo.com have been able to use this bidding system as a source of commercial revenue much earlier than their competitors, making them the current market leader in the bid-per-click listing arena. Considering they have also carved out almost 3% market share (meaning they are used by 3% of all Search Engine Users), this is a remarkable feat.