The Interactive Advertising Bureau (IAB) has just announced the release of In-game Advertising Measurement Guidelines. The IAB’s proposed new guidelines cover dynamic, in-game advertisements that appear in PC or console-based games and:
Working Toward Activity Stream Standards
In San Francisco last night, Six Apart (who recently launched data portability initiative Motion) hosted a roundtable to discuss the future of activity stream standards. In attendance were people from Google, Yahoo, MySpace, Facebook, Nokia, Plaxo, Comcast, and others.
Video View-Counting Standards Examined
Content creators often decide where to place video clips based on an idea of how many views they’ll receive. Yet new research shows that not all official view counts are created equal, and some of the most popular sites may be given to boasting.
Do We Need SEO Standards?
While I was off doing some work Jill and Lisa engaged in a debate over whether or not we need SEO standards. Even though I’m a day late and a dollar short I’m still going to throw my 2 cents in.
Microsoft Opens Up To Open Standards
On hold and accutely aware of how annoying classical hold music interspersed with recorded voice is after the first couple of times. Mr. Broken Record tells me to have my passcode and conference leader’s name available…as far as I know, my conference leader is Steve Ballmer.
Web Standards and Devloping for Mobile
I’ve been an avid Mac user for many years, since about 1996, and actually that’s when I started working on the web.
Google Gives Love To Europe, Open Standards
A couple of days after showing how deep their affection is for users finding the right privacy features in Google products, the company acknowledged the European Union for its acceptance of open standards.
Newspapers Propose New Indexing Standards
This should come as no surprise from the people who’d sue you to stop you from linking to them: at a publishers’ consortium today, after complaining about the limited nature of robots.txt, the newspaper industry has proposed new standards to prevent search engines (and other sites) from indexing their sites willy-nilly.
Web standards Not About Standardization
I just read one fricking fantastic post by Andy Rutledge on web quality.
Email Metrics Standards Needed
The Email Experience Council has published a survey on the "State of Email Metrics & Bounce Management." The report found a lack of standards around industry metrics, bounce data, definitions and bounce management practices.
The council found that those issues make it difficult for senders to improve the marketing effectiveness of campaigns, manage their lists and maintain positive reputations as legitimate email senders.