Is This You? (Reader Persona Design: An Example)
Do you work in a medium-to-large organization whose web content you feel could be put to better use? If so,…
Part of the
network
network
Tag: stakeholder communication
Don’t Get Caught With Your PR Down!
Why risk the embarassment when with a little basic PR training, you as a business, non-profit or association manager can…
Imagine PR Like This Helping You
As the kids say, how cool is this? You're a business, non-profit or association manager and, finally, you decide to…
Don’t Use PR…
...lose the confidence of your key target audiences... discourage them from taking actions that lead to your success...fail to achieve…
What Is “Best Practice” Public Relations?
Why, public relations that stays true to its fundamental premise, of course. In a nutshell, "People act on their own…
7 Ways to Improve the Chances of Your Business Strategy Succeeding
Like most strategic plans, yours is probably missing some important details. But then that 'WOW' project team that your manager…
A New Idea For Venture Capitalists
Obviously, it hurts when a promising business project you backed financially goes down the tube. But while you point to…
A Well-Oiled Strategy Machine
Yes, that's what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again…
Risk Mangement Reduces Project Fires
Fires often result in projects when there is a breakdown of trust and communication between the stakeholders: team members, project…
