Reportedly, Google is testing a system that removes the top sponsored results, moving them to the side panel, if a user consistently doesn’t click on the ads.
Sponsored Links More ‘Risky’ Than Organic
Sponsored links are two to four times as likely as organic links to lead a searcher to a “risky” or “dangerous” website, according to McAfee’s Site Advisor researchers Ben Edelman and Hannah Rosenbaum. The keyword most likely to deliver those links: [free screensavers].
Relevancy Rules in Sponsored Search Ads
Let me quote some rather startling numbers to you from a recent eye tracking study we did. In the study, we looked at where people first looked on a search results page, where they first scanned a listing, and where they eventually clicked.
Sponsored Links Update
Well, the last month has been entertaining and educational.
Struck the Sponsored Links Nerve, Did I?
Well, judging by the reaction to my sponsored links post I’ve struck a nerve. And I have to say, it feels like there’s a lot of unanswered questions and a lot of FUD out there. I’m still trying to digest everything. But so far I’ve found that there are at least three sides to this issue.
Worm Spoofs Google, Changes Sponsored Links
PandaLabs has discovered a worm that imitates Google’s homepage, retrieves search results the same way, but changes the sponsored links to the sites of the worm author’s choosing. Can you say, “evil genius,” boys and girls? I knew you could.
Ask Jeeves Debuts Sponsored Listings
Ask Jeeves announced the launch of their sponsored listing advertising program on Monday. This foray marks a major step for the Oakland based search company that will allow advertisers a new venue ad campaigns on Ask Jeeves.
Feedster Introduces New Look, New Search Options, Sponsored Ads
Subscription news search engine Feedster introduced an improved version of its web presence, complete with enhanced search features, a new, more streamlined look, and sponsored listings. The sponsored listings, which appear on Feedster’s SERPs, are being provided by Overture.