Reader question: I think my site has been banned in Google. It used to have all of these top positions for the past three years, and it suddenly disappeared. Can you help?
The Importance of Spider Analysis in a Well-Rounded Search Engine Marketing Plan
The field of search engine optimization is a constantly evolving industry with important changes being made almost daily.
In the beginning, search engine optimizers focused on one thing only: rankings. Tracking of actual sales or conversion rates was almost unheard of.
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If a person clicks on a link from a search engine, will they find something of interest which makes them click your navigation to see more or will they leave immediately?
You have to think about how search engine’s index your site. They don’t just take your index (home page) and point to it – nope, they gather all your links to different pages on your site and list each one.