For a good example of how an organization listens to informal feedback to help them quickly understand the potential benefits of a new-media tool like podcasting, take a look at what swimwear brand Speedo is now doing.
WebProWorld
For a good example of how an organization listens to informal feedback to help them quickly understand the potential benefits of a new-media tool like podcasting, take a look at what swimwear brand Speedo is now doing.