It took a long time for big companies to enter the world of search marketing, and once they did there was sudden fierce competition for the moms and pops out there eking it out online. Now, as then, those same moms and pops can outmaneuver the big boys by capitalizing on bigger company weaknesses. Today’s advantage: landing pages.
Google News Introduces Location-Specific Coverage
Google News has done a decent job of representing big stories, but when it came to local developments, your best bet was often to visit to some poorly designed and infrequently updated site owned by a nearby TV station. Now that may no longer be the case, as Google News is getting local.
Linking to Specific Content in Gmail
Google has made their web-based email client Gmail more accessible in their recent update.
Specific Media Ad Network Raises $100 Million
It’s not clear exactly how much money Specific Media got in a recent round of funding. What is clear, though, is that the online advertising company intends to go on an acquisition spree.
Backdating Nofollow On Specific Domains
There are times when you might want to retro-actively add nofollow to links you have given freely in the past. As an example some time ago I started using the nofollow Wikipedia plugin.
MySQL Gets Telecom-Specific
Due to demand, MySQL AB announced the expansion of its telecom-specific services and consulting for MySQL software. Specifically, the company is promoting its MySQL Cluster, a high-end version of the standard database designed for fault-tolerant, mission-critical network and telecommunications applications at carrier-grade.
Yahoo Wants User-Specific Vertical Search For Itself
Yahoo has filed several patent applications, including one for user-specific vertical search, but Yahoo may or may not be so lucky as to have that patent granted.
The Power of Topic Specific Search Engines
What are Topical Search Engines? Simply put, topical search engines are search engines focused on a specific industry, sector or topic.
Getting Specific With Local Search Engine Optimization
Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website.
Joining Industry Specific Organizations Has Many Benefits
Recently, while providing an up-and-coming Virtual Assistant (VA) with some startup information, she asked me a very interesting question, “Why do you and other VA’s join organizations?”