I read an interesting post from Bill McCloskey on the need for specialization. Bill has a point, but I think there’s a counterpoint, too, when specialization gets out of control.
Bill makes the case for specialization in a straightforward way: "I submit that the über marketer who is expert in all the various forms of interactive marketing is someone who just doesn’t exist, or is very bad at a lot of things. An interactive jack of all trades, master of none, is not the person you want heading up your email marketing efforts."
Failing as a Web Designer? Specialize!
Did you struggle to create your own business Web site, deciding along the way to become a Web designer? Or did you plan on becoming a Webmaster from Day One? Are things working out as you’d hoped? If not, read on.