Tag: sometimes

Microsoft Vaguely Aware It Kinda Sucks Sometimes

Eeyore, the donkey always missing its tail, always liked to thank people for noticing him. Seems like, when it comes to search, Microsoft has the same problem. SearchEngineLand’s Danny Sullivan interviewed Microsoft’s Kevin Johnson, president of the Platform and Services division, during today’s keynote session at SMX Advanced in Seattle, and all roads led back to Google.

Promotional Offers: Sometimes You Can’t Give It Away

So, the marketing gurus have convinced you that you need some kind of free offer to be successful online. It doesn’t matter if you create your own giveaway goodie or use an existing one, you need a “draw”.

What they often forget to tell you is that HOW you promote your freebie is just as important as WHAT you give away. Here are a few cautionary tales to illustrate the perils and pitfalls of free offer marketing:

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