Many people think of affiliates as an added sales channel and affiliate ads as offering a branding bonus (how many text link ads affiliate banner ads have you seen?) but there are numerous benefits to running an affiliate program that many people never consider.
Exclusive Partnerships:
You do not have to let people know that you have an affiliate program unless it makes sense to. You can chose what partners to allow when special occasions come up, without risking watering down your brand equity and perceived value by chasing large distribution deals.
Newspaper Software
The New York Times Reader, a piece of software you can download to read the NYT on your PC, came out in beta last fall and I immediately downloaded it for a few reasons — including the fact that I am a geek, a newspaper journalist and a big NYT fan. And I have to admit that it was (and is) pretty slick. Thanks to Microsoft’s presentation software, it replicates the look of a newspaper, but updates itself when connected to the Web, etc.
Omniture Unveils New Analytic Software
Omniture, Inc. has announced the launch of Discover 2.0, analytic software designed to give companies the ability to visually explore large amounts of online customer interaction data in real-time.
Discover is a component of the Omniture Online Business Optimization Platform, and is a solution that Omniture claims can accomodate all levels of business users by generating everything from simple reports to more complex methods of data aggregation and analysis.
Software For Small Online Businesses
While online sales increased during the 2006 holiday season, some small online business owners found that they missed an opportunity to increase sales because they were not prepared to sell their products or services online.
Would Everyone Even WANT to Write Software?
Like many of you, I suspect, I found Awaiting the Day When Everyone Writes Software (you may need to register) in the New York Times interesting.
How VCs Can Help Software Startups in India
This article is a continuation of my series of articles on software startups in India (a topic I know very little about, but am hopeful that I can spark interesting conversation in the comments).
Free Software – Should it Be Free?
By now, you’ve probably heard about or read Mark Shuttleworth’s view on keeping free software free. Matt Asay has a take on Mark’s post here.
MySpace Develops Parental Monitoring Software
In recent times, MySpace and sexual predators have become closely associated terms in the minds of parents and lawmakers across the nation. The social networking site is currently developing software designed to allow parents to more closely monitor their children’s MySpace activities.
Open Source Software Closer to Commercial Enterprise Software
The odds are good that the LAMP stack is running somewhere inside your company.
Software Test Automation and Strategy
Companies are turning to automated testing tools more often than ever before to ensure that their applications are working properly prior to deployment.