WebProWorld
I probably don’t have to tell you that people are very interested in socializing online these days. New research from PR Agency Ruder Finn shows that 72% of people go online just to become part of a community.
If that’s not a testimonial for social media marketing, I don’t know what is. The agency’s research is actually a look at online behavior and user intent.
Google and Facebook have both released new social features for third-party sites recently in Google Friend Connect and Facebook Connect respectively. These are not the only kids of their kind on the block, however, as I am reminded by Gigya, the company behind a platform called Socialize. While Socialize has actually been around since September, its relevancy seems pretty significant now with the launches of the services mentioned above.
